Managing a law firm blog requires an extensive amount of on-page SEO. To get the most out of your law firm blog, it is imperative that you have an experienced legal copywriter or content writer write the articles. Additionally, you must make sure that your articles are rich with law firm SEO. Most law firms make mistakes when managing their first blog. Many of these mistakes are related to the law firm not fully realizing the power of the blogging platform and the ineffective implementation of on-page SEO elements.
Create a blog title
The first step in creating a compelling blog title for your law firm’s new blog is to identify what type of content you want to highlight. While you should always use your main keyword in your title, you also need to make sure that the title accurately describes the content inside. While you should always try to avoid sensationalist language, headlines that follow these guidelines are likely to capture the attention of readers. For example, the title “How to Win a Personal Injury Case” would attract more attention than “Winning a Personal Injury Case.” Such a title lets the reader know that they’re going to find actionable information inside.
If you want to increase your search engine rankings, you can employ the services of a marketing expert to generate viral content for your law firm. While you don’t need to be a viral sensation, you should strive to present your law firm as a credible source of information to your readers. While you don’t need to be as dry as your competitors, it’s important to remember that your blog’s readers will likely access it through various electronic devices. To ensure that your blog’s content is easy to read and understand, use a font that is easily legible on different screen sizes. Also, use plenty of white space. Ideally, you should use black for text on your blog, but use blue for hyperlinks.
Create a blog post
To create a blog post for a law firm, there are a few key steps that you should follow. First, keep a running list of blog topics to ensure that your blog is always full of fresh content. It also helps to keep a list of potential topics handy in case you run into writer’s block. List topics that are both topical and relevant to your area of practice. Also include evergreen topics, breaking news, and areas of law that have changed. To come up with topics, consider the most commonly asked questions by your clients. Consider common legal issues and mistakes made in cases to ensure that you are providing valuable information to your readers.
Next, determine the length of the post. A good rule of thumb is to keep the post between 500 and 650 words. However, if the topic is too long, you can separate it into multiple posts. While the content may be shorter, the content should be substantive. The more relevant the content is, the more likely people will read your blog and potentially hire your services. If you are writing for your law firm’s blog, use keywords that will draw readers in from your target audience.
Promote your blog on social media
There are many ways to promote your law firm’s blog on social media. The first is to focus on the type of content your audience wants to read. Whether it is legal advice or a helpful tutorial on a new case, you can create a content that is both relevant and valuable to your audience. You can promote your blog through paid promotion or by interacting with your audience through various social media platforms. Whether it is through comments or replies to other users, your law firm should engage its audience as much as possible.
Another way to keep your audience interested is to ask hypothetical questions. Ask them to imagine how a case would have turned out differently if the client had chosen you to represent it. You can also discuss recent cases in the news or discuss an interesting hypothetical question. Lastly, you can post old photographs that are fun to look at, whether they’re of yourself or your firm. Introspective photos are a great way to get your audience interested in your blog.
Track conversions from your blog
There are many benefits to tracking conversions from a law firm blog. By tracking the number of visitors that convert to leads, you can determine which marketing strategies are working. Conversions include form completions, email signups, phone calls, and clicks on links or images. This information can help you improve your marketing strategies and determine how to best allocate your time and money. Here are some steps you can take to track conversions from your law firm blog:
Measure the performance of call-to-actions. These call-to-actions can be a button that leads to a live chat with a lawyer or submit an online form. These call-to-actions are a law firm’s conversions. Whether they lead to a new case or just a form submission, it’s crucial to measure their performance and make sure they’re working.